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HubSpot theme for SaaS and B2B

The HubSpot theme built for SaaS and B2B growth

Launch a fast, on-brand website in days and keep improving it without developer tickets. Omni gives your marketing team every section a SaaS or B2B site needs.

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Why Omni

One theme, built for how you sell

Whether you sell subscriptions or complex solutions, Omni has the pages and building blocks your buyers expect.

For SaaS companies

Turn visitors into trials and demos

Product pages, pricing with monthly and yearly plans, comparison tables and customer proof – built to move people from first visit to sign-up.

See pages for SaaS

  • Launch faster

    Ship a complete marketing site in days with ready-made templates and sections.

  • Pricing that converts

    Plans, a billing switch and comparison tables answer the questions buyers ask.

  • Grow with HubSpot

    Forms, CTAs and CRM data work together from the very first visit.

For B2B companies

Win longer buying journeys

Show your expertise, guide buyers to the right solution and give sales pages they are proud to share.

See pages for B2B

  • Guide every buyer

    Need-and-solution guides and link rows send each visitor to the right page.

  • Prove your value

    Case studies, logos, testimonials and numbers exactly where decisions are made.

  • Support your sales team

    Contact forms, team pages and articles that keep conversations moving.

Everything you need

Build your entire site without code

Omni gives marketing teams the flexibility of a custom build – without the developer backlog.

Make it yours in minutes

Set colors, fonts, buttons and spacing once in the theme settings, and every page follows your brand.

Explore theme settings

Drag and drop everything

Every section and module is drag-and-drop ready, so launches and campaigns never wait for code.

See all modules

Responsive by default

Each module adapts from wide screens to phones automatically – no separate mobile layouts to maintain.

Preview on mobile

Theme settings

Your brand, on every page at once

Define colors, fonts and buttons once. Every Omni module follows automatically – and any section can still be fine-tuned on its own.

  • Global design tokens – primary and secondary colors, surfaces, borders and corner radius.
  • Consistent buttons and forms – HubSpot forms styled to match out of the box.
  • Local control – override a single module without touching the rest of the site.
See the theme settings
Preview of the Omni theme settings

Built for HubSpot

Marketing and sales on one platform

Omni is made from HubSpot’s own building blocks, so forms, CTAs, smart content and reporting work from day one.

  • HubSpot forms and CTAs – in heroes, call to action bands and contact sections.
  • A blog with filter chips – insights organised by topic.
  • Ready for more languages – language variations and a switcher included.
See how it connects
Preview of the Omni theme settings

How it works

From install to launch in four steps

No developers and no long projects – just a clear path to a site that performs.

  1. Day 1

    Install Omni

    Add the free theme to your HubSpot account from the Template Marketplace.

  2. Day 1

    Set your brand

    Choose colors, fonts and buttons once in the theme settings.

  3. Week 1

    Build your pages

    Start from templates and sections, then drag in the modules you need.

  4. Week 2

    Launch and grow

    Publish, measure in HubSpot and keep improving – without code.

Omni in numbers

Everything a SaaS or B2B site needs

  • 18.00

    flexible modules

    Heroes, pricing, tabs, questions and more, all drag and drop.

  • 6.00

    call to action layouts

    From a single button to a form beside your offer.

  • 100.00%

    drag and drop

    Build and edit every page without writing code.

Customer showcase

See what teams build with Omni

Examples of the sites SaaS and B2B teams launch with one theme – from product pages to resource hubs.

  • Marketing team reviewing a SaaS product website
    SaaS product website
  • Illustration for a B2B services website
    B2B services website
  • Placeholder for a pricing page example
    Pricing and plans page
  • Team planning a resource hub
    Resource hub with filter chips
  • Illustration for a campaign landing page
    Campaign landing page

Customer stories

What our customers are saying

We rebuilt our marketing site on Omni in two weeks. Now the team launches landing pages on its own instead of waiting for developers.

Nora Lind Head of Marketing, Proseware

Our pricing page finally explains the plans. We changed packages ourselves in an afternoon – no tickets and no code.

Jonas Berg Growth Lead, Litware

Sales now shares case studies and solution guides that look as good as the product. Buyers notice the difference.

Maria Jensen Sales Director, Adventure Works

Resources

Guides for growing teams

View all articles

Questions

Frequently asked questions

Can’t find what you’re looking for? Contact our team and we’ll get back to you within one business day.

Do I need a developer to use Omni?

No. Every section and module is drag-and-drop, and colors, fonts and buttons are set in the theme settings. Developers can still extend the theme with a child theme.

Which HubSpot subscription do I need?

Omni works with every Content Hub edition. Site search, HubSpot CTAs and HubSpot video need a paid edition, and the theme works without them.

Is Omni a good fit for SaaS companies?

Yes. Pricing plans with a billing switch, comparison tables, process steps and customer proof are built in, so trial and demo pages are quick to launch.

How does Omni support B2B sales?

Solution guides, case studies, team pages and contact forms support longer buying journeys, and every form feeds straight into HubSpot CRM.

Ready when you are

Launch your site with Omni

Install the free theme and publish your first page today – no developers required.

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Contact

Talk to the team behind Omni

Questions about Omni, or want to see it working in your own portal? Send us a message.